We researched and found that 40% of older adults have a strong desire to leave behind their legacy, yet only a third of those have taken steps to do so. Memory loss and other health problems create urgency, but also leave time/energy for memory preservation. There were plenty of companies already doing the same thing (collecting stories from family), but none were doing it very well.
We discussed early on that whatever we created would need to be very accessible so that it would cater to all. There were more challenges:
- Give seniors a companion to combat loneliness and isolation
- Make users trust us with their stories and feel like their content is safe and secure
- Help users know what to ask and write about so that they don't experience writer's block