Cactus targets young professionals who feel like they don't have time for themselves. These are the folks who know gratitude is beneficial, they've read that self-care is important, yet they haven't had success in creating a daily habit of it.
Cactus began as a plaintext email, sent to 50 of our friends and family every day. At the time, the only way for users to look back on their reflections was to filter their inbox or wherever they were keeping their daily reflections. (I kept mine in Google Keep.) This wasn’t very inspiring. Our users started asking, "Who's reading my emails?" and "How secure is this?" Reflecting on those questions, we created these goals:
- Create a way to capture new emails (users) so that we can grow
- Capture reflections securely for each day's prompt and make users feel secure
- Have a place to look back at reflections so that users see the value they're getting
- And...create a brand